When people here some of the terms about our SEO services, different people have different ideas about what we do. Search Engine Optimization for your web site includes several key areas that need to be addressed. Some people assume that SEO has to do with fixing your web site, which is a big part of the picture, but there is often much more that needs to be done to get your web site to show up in the top results of google and the other search engines.
A quick overview of the main three areas that we work on to get your site to the top of the search results that you deserve include these:
Optimizing and fixing your web site
We have seen a lot of good looking web sites (and many that are not that visually appealing as well), that have several mistakes keeping them from gaining the proper search engine placement. Often these mistakes are in the “Meta Data” that search engines see, and that the web site owners and visitors do not ever see. We take a look at the meta data and offer fixes to help improve your rankings. Often there are critical errors in the meta data that many web site designers overlook and these can have a huge impact upon your search engine friendliness.
We also look at the content of your web site and look at the site as a whole in the way the search engine robots, spiders and crawlers see your site. Sometimes the most visually stunning web site designs look like a completely blank page to search engines. This is especially true with fancy flash and javascript designs. We look at your site through a search spider’s eyes and make suggestions to make your site more attractive to the engines’ automated indexers. Sometimes we suggest adding or changing some of the content on your site, often times a few pages can be re-written to improve search ranking, and still giving the exact same info to your visitors.
There are many more “on site” fixes that can be applied to your site to help it get better front page results, contact us for a web site consultation and we can give you an overview of what needs to be done to your site to make it do better with search engine results.
Off Site Search Engine Optimization
You could have the best web site in the world, but if no one knows about it, it’s like the tree that falls in the woods and makes a sound, yet no one hears it. Google and the other search engines consider your web site to be popular and worthy of front page search results when your off site optimization is done well. These ingredients are different for different industries. In some industries this means you need to be listed in the proper directories online, in some industries it means you need to have links from yellow pages web sites or other industry specific places on the web.
We can analyze your web site and find the specific off site optimization that is necessary to get you front page results. Our services in this area vary by industry and what keyword phrases you are hoping to attract customers with. For many customers having the proper off site optimization is the main missing ingredient in attaining the higher ranking above your competition. The time and costs for this service vary widely, we can look into this for you and give you estimates of what it is going to cost to get the off site changes you need to obtain top results.
Sponsored Search Engine Placement
The fastest way to be seen on the front page of search engine results is to have an active sponsored ads campaign. We have experimented with many different ways of running these campaigns, and have developed the most efficient way of targeting the customers you want, in the places and at the times that you want them.
Some of our customers run sponsored ads in the search engines 24 hours a day to get more customers and remain on the front page of google, msn and yahoo. For some of our clients we have found it best to run these targeted ads only at certain times like 9am-5pm when they have people to answer the phone. We have found great results by targeting these sponsored search engine placements within certain zip codes or ranges of distance from physical locations of our clients.
It all depends on your business and your customers. Prices vary greatly depending up which keywords you need to attract. Contact us for an estimate on what kind of campaign, and it’s associated costs, would best suit your web site’s needs.
Other search engine results
Some of our clients enjoy an excellent ROI (return on investment) with our services that work to get your web site featured in the google video, google shopping, or search engine image searches. There are several other tricks to the trade and can increase your web site traffic. If your business could benefit from these “supplemental” search engine results, we’ll let you know. They are not for everybody, but some people have increased web site visits and sales dramatically by having more people find theme through these ways.
We do all of this and much more to get web sites to the front page of google and other search engines. Learn more about our services in detail including:
- Optimizing and fixing your web site
- Off Site Search Engine Optimization
- Sponsored Search Engine Placement
- Other search engine results
- More internet marketing services
or contact us for a consultation and get started getting better results today!
