There are many types of ads you can choose for your internet marketing campaigns. Many people think of banner ads when they think of internet advertisements, but there are several other choices for your digital message delivery as well. Choosing the right types of ad may be the most important choice when it comes to executing a successful internet advertising campaign.
Banner ads – The most commonly known type of internet ad, they have their strengths and weaknesses. Banner ads have the advantage of giving you graphics options, and they fit well into many web sites and delivery options. Banner ads are great for branding campaigns, and many web sites have dedicated space setup for running horizontal and vertical banner style ads in several standard sizes
The downside to banner ads is that most internet users have seen so many of them, that research suggests that a majority of people tune them out completely. Click through rates can be fairly low with banner ads, and the amount of clicks they do get are often from a smaller percentage of people when compared to other ad types.
Text Ads – Text ads are most commonly seen by internet users when using search engines. Often the results at the top and side of the organic search results are paid or sponsored text ads. Text ads are also served on many other web sites, and are often one the most effective internet advertising options available. Text link ads are often sold on a pay-per click basis, but can also be served per thousand (or other amount) of impressions. Text ads can be very effective, but have their own challenges. The space given to text ads is generally very limited, so choosing the right words is very important.
Video Ads – There are a few types of video ads found around the internet today, some of them are text ads that are displayed over videos, often seen on youtube videos and on other video networks. Sometimes banners ads are displayed “overlayed” on top of videos that are viewed on youtube and other video portals.
Some great video ads are the actual video themselves. Creating a great video that is also an ad can make for a great viral video advertisement that gets word of mouth advertising and links sent to friends around the world quickly that turn to tons of views quickly.
There are many types of video ads that may be beneficial to your marketing campaign online (and off) – contact us and we can discuss some of the ways to get your message turned into a video for worldwide distribution, or displayed with other videos to the demographics you are targeting.
Other Online Ads and Promotion Options
There are other types of ads available on the internet as well, audio ads run on internet radio stations and podcasts, sponsored reviews on blogs and web sites, press releases, flash ads, ezine articles, published articles, email / newsletter marketing, and other niche types of ads.
With some of our clients we suggest some of these online advertising options if it fits their goals. If you’d like to learn more about these types of advertisements and and the benefits and drawbacks of each for your business, contact us today.