Modern website design has many ingredients to consider
You want your web site to look good, and provide your visitors with information that helps them.
You want the underlying code of your web site to present the right information to the search engine indexing spiders.
There are many tech tricks in the backend that can be used to speed up your web site, and this keeps your customers happier and will help with you search engine ranking.
Have you checked your web site’s page speed insights via google?
While it is quite rare to get a good looking site to score a 100, you should be concerned if your web site design is showing lots of issues and scoring a 55 or less.
We have experience in minifying css and html. We can tune web servers to establish caching.
Have you added HTTPS? This can help with your search engine ranking in google, and it can help your customers know they can trust your web site. It’s a win win.
Is your web hosting service also hosting other web sites on the same web server / account? Are those web sites affecting your web site?
Your web site looks okay on your screen, but have you checked for code errors?
Check your site for code errors with free tools like: The website code validator from the w3c
Are there errors in your site that cause it to have an awkward display with mobile devices like cell phones and ipads?
Is your device mobile enhanced?
Does it display well on phones and tablets? Is your web site code made to auto-adjust image sizes so that “squish to fit” the smaller screens? Advanced mobile enhanced web sites will actually prevent loading of extra large images and instead the web server can server smaller images that load faster. This advanced image loading technique is sometimes called adaptive image processing.
These days we consider how a web site will look on different devices, and how things such as load time will affect the end user experience. Learn more about creating a mobile friendly version of your web site here.
Are there missing elements that are not visible to the end user, but causing issues with search engines?
Does your site have the proper meta tags? Alt tags? A connical?
All of these little ingredients are things we look for when we do a web site audit, and it’s things that we can fix for you, or work with your current designers and or web hosts to fine tune.